Cadbury Dairy Milk Lickables Lands in the Philippines

Snacking company Mondelez Philippines unveils its latest product Cadbury Dairy Milk Lickables, which combines the delicious taste of Cadbury chocolate in a spoonable format with exciting treats inside.  

Latest product from Mondelez Philippines enters growing parent-to-child segment

With the goal to become the best snacking Company in the world and create more moments of Joy, Mondelēz International has launched a new and delightful entry product in its Southeast Asia Markets. Cadbury Dairy Milk Lickables is especially created to provide consumers enhanced product experiences and bonding opportunities with their kids. 

            In Southeast Asia the Company has seen emerging trends which influence how consumers purchase and enjoy snacks, including shifts in income which lead consumers to seek enhanced product experiences.

            To address this growing consumer trend in the area, which is a focus for investment, the Company has launched Cadbury Dairy Milk Lickables in Malaysia and the Philippines. During its product launch in an exclusive event at The Mind Museum in Bonifacio Global City, Taguig, Arlene Amante, Brand Manager for Chocolates of Mondelez Philippines, enthusiastically introduced the product as the Company’s first entry into the growing parent-to-child chocolate segment.

“Lickables combines the well-loved taste of Cadbury Dairy Milk in a unique spoonable format. To delight families, it comes with an exciting themed prize toy inside. The brand is proud to launch Cadbury Dairy Milk Lickables in Southeast Asia with beloved Pokemon character toys too!” Amante explained.

Creating Moments of Joy Through Taste and Experience

In emerging economies like the Philippines and Malaysia, income shifts have challenged the traditional definition of a consumer. Mondelēz International has noted that growing middle-class consumers now demand for products and formats which fit their lives and growing families. They seek enhanced brand experiences which go beyond the first bite.

As for Filipino families, Amante said, “Our insights have shown the trend in income shifts affecting the parent-to child segment. Parents’ lives have grown to be hectic. Because of this, their interests lie in spending time with their family, who still come first in their priorities.” She added, “To address these lifestyle needs, Mondelez Philippines will continue to expand into consumer white spaces or new categories, creating meaningful innovations to turn ordinary moments into joyful experiences, just like with Cadbury Dairy Milk Lickables.”

            As a new entry in the Market, particularly in the Philippines, Mondelez Philippines created excitement for Filipino families through teaser campaigns leveraging on social media and the internet, which are key touchpoints in consumers’ lives. Amante announced that in the coming months, the market will see and hear more from Cadbury Dairy Milk Lickables in the channels and mediums they prefer like online, TV, billboards and radio.

“Through brands like Cadbury Dairy Milk Lickables, we invest in creating more moments of joy by bringing together the delicious taste experience and bonding spirit of being with a loved one,” Amante said.

With different Pokemon toy freebies that can be collected and a suggested retail price of P46.50 in the Philippines, Cadbury Dairy Milk Lickables can now be availed at your favorite supermarkets and convenience stores.

About Mondelez Philippines Inc.

Mondelez Philippines has been creating more moments of joy by providing consumers with delicious snack products since 1963. Its product portfolio includes: Tang powdered beverages, Eden cheese, mayonnaise, and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, belVita breakfast biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City.

Press Release: Ballet Manila Stages Severino Reyes’ “Tatlong Kuwento ni Lola Basyang”

Did you know that Lola Basyang is male?

Lola Basyang was the pen name of writer Severino Reyes, the genius behind the enchanting stories that has been adapted to books, comics, television and films.

Here are other amazing Lola Basyang facts:

The writer was 75 years old when he wrote the first Lola Basyang story entitled "Ang Plautin ni Periking", about a kindhearted boy with a magical flute and flying carpet.

He was known as "Don Pinoy" but for his magical tales he adopted the character of Lola Basyang, an old woman well-loved by her grandchildren because she regaled them with magical stories about kings, queens, dragons and other incredible creatures.

Lola Basyang's character was closely similar to Mother Goose the imaginary author of fairy tales and nursery rhymes. The name was inspired by a woman named Gervacia Guzman De Zamora who was known as "Tandang Basyang".

The stories were published in a special section in Liwayway the oldest Tagalog magazine in the country. The publication began in 1922 and included serialized novels, short stories, poetry, comics, essays, news features, entertainment news and articles, and many others.

Writer Severino Reyes is considered one of the giants of Philippine Literature. Aside from Lola Basyang his most famous play was 'Walang Sugat" a Tagalog zarzeula about the brave Katipuneros during the Spanish occupation. On August 21, Ballet Manila opens its 20th performance season Tatlong Kuwento ni Lola Basyang,” three captivating dance productions of love, fantasy and adventure. Ballet Manila will bring back the storybook magic of “Ang Prinsipe ng Mga Ibon,” “Ang Kapatid ng Tatlong Marya” and "Ang Mahiwagang Biyulin”, first staged in 2008.

Choreographed by Osias Barroso set to the melodies of national artists for music as arranged by Mon Faustino, “Ang Prinsipe ng Mga Ibon” is about a princess who falls madly in love with a bird prince. Their love is put to a test when her furious father expresses disapproval over their unusual relationship.

Ballet Manila Chief Executive Officer and Artistic Director Lisa Macuja-Elizalde choregraphed “Ang Kapatid ng Tatlong Marya”. Set to the music of Joey Ayala, it tells the story a boy in search of his sisters who were captured by a beast, as a punishment for their father's greedy streak. The boy strives to fulfill their father's dying wish by coming face to face with the monster that took his sisters.

“Ang Mahiwagang Biyulin.” was choreographed by the late Tony Fabella with music by Ryan Cayabyab. The tale is about a poor worker who was given a violin when he helped an old lady. The enchanting rhythm of the strings sends listeners in a trance bringing about an unusual change in behavior.

The dance production goes onstage at Aliw Theater on August 21, 22, 28, and 29, at 8:00 p.m., and on August 23 and 30 at 3:00 p.m.

The show is co-presented by Manila Broadcasting Company, Anvil Publishing, Aliw Theater and Star City. Other sponsors are ACS Manufacturing, First United Travel, Papa John’s Pizza, Manang’s Chicken, Empire Salon, Slimmer’s World, Island Rose, and whatshappening.com.ph.
Tickets are available at Ticketworld outlets, www.ticketworld.com.ph, or call 891 9999 and the Ballet Manila marketing hotline at 552 7502.