By the time a child
reaches his second birthday, his mother would have changed his diaper 7,300
times. By his 18th birthday, she would have prepared
for him 19,710 meals--and spent more than 100,000 hours to his care, granted
that she gets to sleep eight hours every day that is, which is doubtful.
Motherhood truly is an all-encompassing vocation, which can sometimes overwhelm
mothers themselves.
But what makes moms so
good at what they do is that they absolutely love what they’re doing. Caring
for baby while running her home, making sure healthy meals are prepared at
home, and all the children’s needs are met. They do the groceries, take the kids
to the dentist, and oh, and in most households, moms hold 9 to 5 jobs or run
successful businesses too!
Mommy
Mundo Founder Janice Villanueva says, “We admire moms for their almost
superhuman qualities, their powers in time management and multitasking
alongside their ability to do anything and everything for their loved ones, and
they all do these things wholeheartedly and passionately at that! And because
most moms do all these tasks with grace and usually with flair even, we may sometimes
forget to show her some appreciation and affirmation.
Even moms
themselves sometimes don’t seem to recognize their own efforts. That’s because
taking on numerous responsibilities and caring for those we love come natural
to us. Still, we should take pride in who we are and the important roles we
play not only in our own families, but also in our communities and country.
This Expo
Mom 2014, we shout out YOU THE MOM! – this is a campaign to recognize the many
big and small accomplishments of all moms. Through various planned activities
online and at the Expo Mom event, we affirm and appreciate all the awesome things
that moms do every single day, whether they’re taking care of their babies at
home, doing volunteer work for a cause they believe in, or helping out a friend
in need.
Now on its seventh year,
Expo Mom is the biggest event of its kind, gathering progressive, active moms
in an environment that’s both recreational and educational. Showcasing beloved mom
brands alongside mom- created products, Expo Mom has drawn over 60,000 mom
participants since 2008. It has become a venue for like-minded moms to establish
lasting connections and has also become the catalyst for the mompreneur movement
in Manila. This year’s Expo Mom will feature over
60 booths at the Glorietta 2 Activity Center, Palm Drive, Ayala Center. Expo
Mom 2014 will also feature all-day talks, demos, and raffle draws.
Expo Mom’s
You The Mom! campaign puts the spotlight on all the unbelievably good things
that moms do by featuring 10 women whose stories represent every mom who has
made a difference in her community,her family and in her child’s life.
Real
portraits of these moms, as photographed by Cres Rodriguez-Yulo, will be showcased
via in an online gallery, hoping to spur on a complimenting social media
campaign encouraging everybody to take the time to post a #youthemom statement. Statements from moms can be a post on what
they are most proud of as a mom. For non-moms, posts can be a shout out all the
good things that your mom has done for you or recognize a mom friend who inspires
you. By using the hashtag #youthemom
and #expomommanila, posts will be
tracked and 3 of its participants will get a chance to win sponsored shopping sprees
at Expo Mom.
At Expo
Mom, a “You The Mom!” signature wall will allow moms to write their statements
on what they are most proud of as a mom. “You The Mom!” is a celebration of
motherhood,” Janice says. “We want to give value to moms who make a difference
in the lives of our families and influence the course of our country. If you
know of such a mom, give her a hug today to show just how much you appreciate
her. If you’re a mom yourself, go ahead and give yourself a pat on the back
because you’re doing an awesome job! You The Mom!”
Entrance
to Expo Mom 2014 will be a requested donation to MomShare’s literacy projects.
One hundred percent of Expo Mom’s entrance fees will go to its partner
beneficiary, Kinder Project, which aims to provide reading tools and training
to public school teachers in Quezon City and Payatas.
Mommy Mundo Privilege
Passport holders get in free and will bring home a You The Mom! Tote bag. To
apply for a Passport, log on to www.mommymundo.com/passport.
For more information and
event updates, visit www.expomom.com. Download
coupons and the event map from the website and be prepared for a grand time. To
be part of the You The Mom! Campaign, check out www.expomom.com/youthemom.
Follow
Mommy Mundo on Facebook, Twitter and Instagram for updates on events and
activities for moms throughout the year.
KEY
CONTACTS
Monica Santiago
09088657245
Janice Villanueva
09189300313
